American design.
New York City.
Girlfriend is a design, branding and technology studio creating quality products, services and digitally-driven experiences for its clients and peers. Girlfriend’s process is iterative, responsive, and powered by late nights, pizza and beer. Established in Downtown New York City. 2010.
1133 Broadway Suite #516
New York, NY 10010 (map)
xoxo@girlfriendnyc.com
Red Square is one of the south's fastest growing ad agencies. When they asked us to rebrand their new online and offline presence, they had one request: “Make it awesome.” That was easy. With a brilliant staff, a powerful voice and the most Mardi Gras-ready office in the world, Red Square is for many things. This time those things were a fresh identity, a modern HTML5 web presence and lots of personality-driven merchandise.
Tiny Fluid Grid was our first web product. It is a web development tool that helps developers build grid-based layouts with lazer-guides and a shiny, simple interface. It was featured by Joy Engine, Abduzeedo, and Smashing Magazine.
Harpoon Pictures is the international film house of Executive Producer Chester Mayer, a cinematographer well known to the best of the Fortune 500. Harpoon’s roster of film makers use the site to showcase their expertise in film making for comedy, advertising, fashion, visual effects and documentaries. This site was designed and developed in collaboration with our friends at Hugo & Marie.
Edition is an experiment in lifestyle resort boutiques that take the best of their locations and curate them in the image of their surroundings in Barcelona, Waikiki, Istanbul, and many more of the world’s top locations. We worked with Monolith NYC to conceptualize a digital lifestyle magazine that would support the brand through editorial and user-contributed content.
Mumbai is Earth’s 2nd largest city. New York is 15th. When ex-NY Mag writer and current Mumbai Boss Editor-in-Chief Nayantara Kilachand proposed a re-imagining of Mumbai Boss, we knew it would have to reflect the food, art, culture, and news of a city with a greater population than some countries to readers everywhere. No matter how how big their city.
Here are a few concepts we like to revisit. Some are in-use. Some are just for your viewing pleasure.